JUNIA Handcrafted Stone Carving Multipurpose Jewellery Box

Artisaga

At a very young age, Nidhi Mantri discovered her love for the fashion industry and pursued the same, sacrificing a promising career in commerce. Over her formal education and on-field experience in Fashion & Design, she gained a full picture of the impact this industry leaves on the environment and its people.

Mohammed Vali always envisioned to start a business of his own even during his preparation for one of the most difficult professional courses in the world. He has worked in Deloitte & HSBC before taking up an unconventional opportunity to travel and work in Uganda & the USA as a finance Associate for Godrej. He believes the skills of these rural artisans, to build hand-crafted products is unparalleled. They establish themselves as the best in what they do and believe that these products can compete with machine made products and are more sustainable in the long run apart from the ancient saga they carry with them.

Ahmad has always been fascinated by online start-ups since he was a teenager, and it has been a driving force that has influenced his academic trajectory. He studied computer science at Middlesex university in the UK in the hopes of starting his own online business in his home country, Lebanon. However, a year after graduating he found an opportunity to work for Godrej across East Africa. Danyahl Hussain is currently a student at Eastern Michigan University studying Supply Chain Management alongside the Pre-Medicine courses. He has always had a passion for entrepreneurship and starting something of his own was always something he envisioned himself doing. Bhavya Kothary is the head of finance and operations. A Chartered Accountant by profession, he did his articleship with Deloitte, where he handled various multinational clients in the service and manufacturing sector, before obtaining his CA certificate and joining the prestigious Japanese Investment Bank – “Nomura”.

Soil, the essence of our land, is the very beginning of an artisans journey. Considered to be the origin of all life, it is the soil that leads to the creation of a craft. The culture, tradition and heritage are all inherited from it. For an artisan this soil is their very first teacher, the one introducing them to the many facets of their identity. It is where he derives his inspiration from, the pride he takes in being connected to it and the belief to continue the creation.

Our artisans heavily emphasise on this aspect, their soil does possess a lot of prominence and significance both in their life and work. According to statistics, there are over 200 million artisans across India, every nook and corner will possess one set of skilled hands. Only a handful of them are known and are affiliated with an organization.

Artisaga is an effort to resurrect the lost glory of the rich crafts of India. To rebuild the dignity of the many hard working artisans of our country who possess unmatchable craftsmanship, as they have control over the skill and a deepened love for their craft that was passed down to them by generations.

The thought behind the company stemmed from a simple text message. It was a cry for help from an artisan who was struggling to sell the products he created. At a time when the market is shifting their gears to e-commerce platforms, artisans find themselves lost in the uncertain ground. Artisaga was born to fill this gap and provide a safe space for artisans.

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