“It all began in 2018 on a chance visit to Badrinath and then to Mana, the last village on India’s border. That is the time we got to know about Suvarna (Pahadi) haldi. It not only tasted delicious, full of flavor but there was something more to it. We got the samples and sent it to test only to realize that the commercial turmeric was between 1-3% curcumin and this was anywhere between 7-8.5%. Did you know that our haldi takes 15-18 months to grow and needs a macro environment as compared to the 6 months cycle of commercial turmeric?”
Haldivita is a start up founded by Sameer Gupta and Ankit Khanduri and assisted by a diverse group of friends and family, who came together with a vision to bring non-chemical farm produce for our customers.
It’s headquartered in Delhi, with their research and manufacturing facility based at the foothills of Himalayas, in the beautiful city of Dehradun. The Turmeric is sourced directly from the farmers from the higher regions of Badrinath in Chamoli district. This ensures fresh and unadulterated supply, and assists in higher income for marginal farmers who have small land holdings.