Karishma, and Avartan spent a collective 30 years in careers that took them across industries and locations. They spent a lot of time in airports and hotels eating everything that goes with the territory of living out of your suitcase and not thinking for a minute the toll it would take on our long term health. As parents to young kids, they decided they would do something for folks like them and their friends, everyday athletes who have now started investing in their own well being. Very quick they realised in this journey that protein is really the biggest gap in the Indian Diet. In fact, they were stunned by the magnitude of the protein gap in India. Nearly nine in ten Indian are protein deficient. That’s when they decided to make protein shakes that would combine world class ingredients, be free from nasties such as preservatives or sugar and at the same time bring joy with a great taste. Hence, foodstrong – the joy of eating right. They believe in food and not supplements. They only make claims backed by certification and rigorously test their products across consumer panels to ensure that they taste great and bring truly healthier experience for the everyday athlete.